The Audience Agency
The Audience Agency
The Audience Agency is a mission-led charity dedicated to helping cultural organizations understand and grow their audiences through data-driven insights and engagement strategies.
Products
- Audience Finder
- Audience Spectrum
- Cultural Participation Monitor
Services
- Audience Segmentation Tools
- Cultural Participation Monitoring
- Engagement Strategies
- Interactive Data Dashboards
Financial Snapshot
Directors
Name | Role | Appointed ↓ | Nationality | Age |
|---|---|---|---|---|
| Louise Mansfield | Vice Dean Research | 11/03/2025 | British | 56 years |
| Fiona Catherine Wotton | Consultant Strategist | 11/03/2025 | British | 50 years |
| Robert Andrew West | Head Of Skills Policy | 11/03/2025 | British | 64 years |
| Erin Casali | Director Of Product Design | 16/05/2024 | Italian,british | 42 years |
| Ben Keen | Board Level Advisor | 15/05/2024 | British | 64 years |
| Katherine Parry | Market Research Consultant | 15/05/2024 | British | 59 years |
| Orian Brook | Academic | 01/06/2023 | British | 56 years |
| Richard Bruce Paterson | Accountant | 19/12/2019 | British | 47 years |
| Adedamola Adewunmi | Data Strategist | 03/06/2019 | British | 45 years |
People with Significant Control
| Name | Nature of Control | Notified On | Nationality | |
|---|---|---|---|---|
| No active PSCs found | ||||
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| Mar 2023 | Mar 2022 | Mar 2021 | |
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Charges
Properties
No property information available
Grants
Total grant funding received: £2,057,658.00
| Programme | |||
|---|---|---|---|
| 10/03/2023 | £122,166.00 | Department for Digital, Culture, Media & Sport | Investment Funds |
| We are the national development agency for creativity and culture. By 2030 we want England to be a country in which the creativity of each of us is valued and given the chance to flourish and where everyone of us has access to a remarkable range of high quality cultural experiences. Between 2018 and 2022, we will invest £1.45 billion of public money from government to help deliver this vision. | |||
| 13/12/2021 | £763,800.00 | Department for Digital, Culture, Media & Sport | National Portfolio Organisations |
| We are the national development agency for creativity and culture. By 2030 we want England to be a country in which the creativity of each of us is valued and given the chance to flourish and where everyone of us has access to a remarkable range of high quality cultural experiences. Between 2018 and 2022, we will invest £1.45 billion of public money from government and an estimated £860 million from the National Lottery to help deliver this vision. | |||
| 18/03/2021 | £102,500.00 | Department for Digital, Culture, Media & Sport | ALB - National Heritage Memorial Fund - Culture Recovery Fund for Heritage 2020-21 |
| The Audience Agency and Golant Innovation have combined their digital audience and skills expertise with thesector knowledge of The National Archives (TNA) to design a collaborative digital project across the archivesector. Our theme is to upskill the archive sector in democratising archives through digital tools, enablingcommunity access and involvement with archives. Working through the 600-strong Digital Archives LearningExchange network (DALE), the centrepiece of the programme will be 15 action research projects, wheredifferent types of archives across England will develop and deliver a range of live digital engagement projects.Supported throughout with a programme of mentoring, training and sharing events, the action research projectswill equip archive practitioners with the digital skills to engage the people with archives and will upskill andempower communities to add their voices to the historic record. The project will end with a sector widedissemination event and leave behind a legacy of online resources. The action research project participants willbecome pathfinders for the sector, sharing their knowledge and expertise beyond the life of the funding. | |||
| 18/03/2021 | £5,407.00 | Department for Digital, Culture, Media & Sport | Culture Recovery Fund for Heritage |
| The Audience Agency and Golant Innovation have combined their digital audience and skills expertise with thesector knowledge of The National Archives (TNA) to design a collaborative digital project across the archivesector. Our theme is to upskill the archive sector in democratising archives through digital tools, enablingcommunity access and involvement with archives. Working through the 600-strong Digital Archives LearningExchange network (DALE), the centrepiece of the programme will be 15 action research projects, wheredifferent types of archives across England will develop and deliver a range of live digital engagement projects.Supported throughout with a programme of mentoring, training and sharing events, the action research projectswill equip archive practitioners with the digital skills to engage the people with archives and will upskill andempower communities to add their voices to the historic record. The project will end with a sector widedissemination event and leave behind a legacy of online resources. The action research project participants willbecome pathfinders for the sector, sharing their knowledge and expertise beyond the life of the funding. | |||
| 08/06/2017 | £763,800.00 | Department for Digital, Culture, Media & Sport | National Portfolio Organisations |
| We are the national development agency for creativity and culture. By 2030 we want England to be a country in which the creativity of each of us is valued and given the chance to flourish and where everyone of us has access to a remarkable range of high quality cultural experiences. Between 2018 and 2022, we will invest £1.45 billion of public money from government and an estimated £860 million from the National Lottery to help deliver this vision. | |||
We are the national development agency for creativity and culture. By 2030 we want England to be a country in which the creativity of each of us is valued and given the chance to flourish and where everyone of us has access to a remarkable range of high quality cultural experiences. Between 2018 and 2022, we will invest £1.45 billion of public money from government to help deliver this vision.
We are the national development agency for creativity and culture. By 2030 we want England to be a country in which the creativity of each of us is valued and given the chance to flourish and where everyone of us has access to a remarkable range of high quality cultural experiences. Between 2018 and 2022, we will invest £1.45 billion of public money from government and an estimated £860 million from the National Lottery to help deliver this vision.
The Audience Agency and Golant Innovation have combined their digital audience and skills expertise with thesector knowledge of The National Archives (TNA) to design a collaborative digital project across the archivesector. Our theme is to upskill the archive sector in democratising archives through digital tools, enablingcommunity access and involvement with archives. Working through the 600-strong Digital Archives LearningExchange network (DALE), the centrepiece of the programme will be 15 action research projects, wheredifferent types of archives across England will develop and deliver a range of live digital engagement projects.Supported throughout with a programme of mentoring, training and sharing events, the action research projectswill equip archive practitioners with the digital skills to engage the people with archives and will upskill andempower communities to add their voices to the historic record. The project will end with a sector widedissemination event and leave behind a legacy of online resources. The action research project participants willbecome pathfinders for the sector, sharing their knowledge and expertise beyond the life of the funding.
The Audience Agency and Golant Innovation have combined their digital audience and skills expertise with thesector knowledge of The National Archives (TNA) to design a collaborative digital project across the archivesector. Our theme is to upskill the archive sector in democratising archives through digital tools, enablingcommunity access and involvement with archives. Working through the 600-strong Digital Archives LearningExchange network (DALE), the centrepiece of the programme will be 15 action research projects, wheredifferent types of archives across England will develop and deliver a range of live digital engagement projects.Supported throughout with a programme of mentoring, training and sharing events, the action research projectswill equip archive practitioners with the digital skills to engage the people with archives and will upskill andempower communities to add their voices to the historic record. The project will end with a sector widedissemination event and leave behind a legacy of online resources. The action research project participants willbecome pathfinders for the sector, sharing their knowledge and expertise beyond the life of the funding.
We are the national development agency for creativity and culture. By 2030 we want England to be a country in which the creativity of each of us is valued and given the chance to flourish and where everyone of us has access to a remarkable range of high quality cultural experiences. Between 2018 and 2022, we will invest £1.45 billion of public money from government and an estimated £860 million from the National Lottery to help deliver this vision.
Government Council Contracts Beta
Council Partners
Company Filings
| Date | Category | Description | Document |
|---|---|---|---|
| 28/03/2025 | Officers | Appoint Person Director Company With Name Date | View (2 pages) |
| 27/03/2025 | Officers | Appoint Person Director Company With Name Date | View (2 pages) |
| 13/03/2025 | Officers | Appoint Person Director Company With Name Date | View (2 pages) |
| 21/01/2025 | Officers | Termination Director Company With Name Termination Date | View (1 page) |
| 27/12/2024 | Accounts | Accounts With Accounts Type Group | View (42 pages) |
| 25/06/2024 | Confirmation Statement | Confirmation Statement With No Updates | View (3 pages) |
| 29/05/2024 | Officers | Appoint Person Director Company With Name Date | View (2 pages) |