Msq Partners Ltd

Msq Partners Ltd

Trading as: MSQ Partners
#07745643 Active Acquired by One Equity Partners in 12/06/2023
B2bServices

MSQ is a global group of diverse experts who combine human insight, data technology, and creativity to help brands build customer relationships and drive sustainable growth. They specialize in connecting brands with their audiences across creativity, media, data, and technology, delivering consistent and connected experiences.

Founded: 18/08/2011
Industries: Activities of head offices
Location: London

Services

  • Brand Strategy
  • Creative Cx
  • Creativity
  • Customer Relationship Building
  • Data

Financial Snapshot

Last accounts made up to 29 February 2024
Next accounts due 30 November 2025 (6 months)
Cash in Bank £1.35m
↓ -66%
Turnover £1.3m
↓ -47%
EBITDA £8.4m
↑ -1773%
Gross Profit £1.3m
↓ -47%
Total Liabilities £99.96m
↑ 5%
Employees 25
↑ 9%

Directors

Role:
Company Director
Appointed:
03/02/2021
Nationality:
British
Age:
57 years
Role:
Chief Financial Officer
Appointed:
05/08/2013
Nationality:
British
Age:
47 years
Role:
Chief Executive
Appointed:
21/11/2011
Nationality:
British
Age:
50 years

People with Significant Control

Nature of Control:
Ownership Of Shares 75 To 100 Percent, Voting Rights 75 To 100 Percent, Right To Appoint And Remove Directors
Notified On:
06/04/2016
Nationality:
United Kingdom
Feb 2023Feb 2022Feb 2021
Income Statement
Turnover
Export Revenue
Sales
Other Operating Income
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Cost of Sales
Raw Materials & Consumables
Gross Profit
Admin Expenses
Other Operating Charges
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R&D Expenses
Operating Profit
EBITDA
Financial Revenue
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Interest Paid
Extraordinary Revenue
Extraordinary Expenses
Net Extraordinary Items
Pre-Tax Profit
Tax
Profit After Tax
Retained Profit
Balance Sheet
Non-Current Assets
Intangible Assets
Tangible Fixed Assets
Other Non-Current Assets
Current Assets
Stock
Debtors
Cash in Hand
Other Current Assets
Called Up Share Capital
P&L Account Reserve
Shareholder Funds
Other Shareholder Funds
Provisions
Long Term Debt
Creditors (> 1 year)
Other Non-Current Liabilities
Short Term Debt
Creditors
Creditors (< 1 year)
Other Current Liabilities
Key Metrics
Net Assets
Net Current Assets
Total Assets Less Current Liabilities
Working Capital
Enterprise Value
Added Value
Cashflow Before D&A
Other Information
Staff Costs
Number of Employees
1 shareholder available
Shareholder 1
Shares:
Percentage:
Filing Date:
Shareholder 2
Shares:
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Shareholder 3
Shares:
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Charges

19 charges registered
Barclays Bank PLC Outstanding
Created 06/02/2025
#077456430019 Negative Pledge
Barclays Bank PLC as Security Agent Outstanding
Created 04/08/2023
#077456430018

Properties

1 property
Regions
1
Freehold
0
Leasehold
1
GREATER LONDON

Third And Fourth Floor, Covent Garden And Bastion Telephone Exchange, 34 Bow Street, London (WC2E 7DL)

Leasehold WC2E 7DL
Added 09/03/2021 CITY OF WESTMINSTER
4 issuances recorded

Total Amount Raised (Valid Issuances)

Shares Issued (Valid Issuances)

Date CLASS
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Price Per Share:
Amount Raised:
Filing:
Date CLASS
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Filing:

Grants

No grant information available

Group Structure

Government Council Contracts Beta

No council contracts found

Company Filings

04/03/2025 Capital

Capital Allotment Shares

07/02/2025 Mortgage

Mortgage Create With Deed With Charge Number Charge Creation Date

03/12/2024 Accounts

Accounts With Accounts Type Audit Exemption Subsiduary

03/12/2024 Accounts

Legacy

03/12/2024 Other

Legacy

03/12/2024 Other

Legacy

10/07/2024 Confirmation Statement

Confirmation Statement With Updates