MICE AND DICE LIMITED

Active London

Advertising agencies

362 employees website.com
Advertising agencies
M

MICE AND DICE LIMITED

Advertising agencies

Founded 21 Jan 2004 Active London, United Kingdom 362 employees website.com
Advertising agencies

Previous Company Names

GAMESYS MARKETING SUPPORT LIMITED 27 Sept 2004 — 24 Aug 2005
GAMESYS SUPPORT MARKETING LIMITED 11 May 2004 — 27 Sept 2004
PROFITABLE PLAY LIMITED 21 Jan 2004 — 11 May 2004
Accounts Submitted 9 Dec 2025 Next due 30 Sept 2026 3 months remaining
Confirmation Submitted 4 Feb 2026 Next due 4 Feb 2027 7 months remaining
Net assets £5M £6M 2024 year on year
Total assets £10M £5M 2024 year on year
Total Liabilities £5M £256K 2024 year on year
Charges 1
1 outstanding

Contact & Details

Contact

Registered Address

Colegrave House 70 Berners Street London W1T 3NL United Kingdom

Full company profile for MICE AND DICE LIMITED (05021910), an active company based in London, United Kingdom. Incorporated 21 Jan 2004. Advertising agencies. View financials, directors, shareholders, and filings.

Business Summary

This company specializes in providing innovative solutions and services across multiple sectors.

Products & Services

consulting software analytics integration

Reports

Credit Report

In-depth credit score, financial analysis, risk assessment and company intelligence.

Financials

Financials

Period 1 Jan → 31 Dec 2024
Type full
Next accounts 31 Dec 2025
Due by 30 Sept 2026 3 months remaining

Balance Sheet & P&L (2014–2024)

Cash in Bank

£86.00k

Increased by £59.00k (+219%)

Net Assets

£5.16M

Decreased by £5.55M (-52%)

Total Liabilities

£5.19M

Increased by £256.00k (+5%)

Turnover

£27.40M

Decreased by £1.60M (-6%)

Employees

362

Decreased by 24 (-6%)

Debt Ratio

50%

Increased by 18 (+56%)

Financial History

Revenue, profit, EBITDA and key financial figures

2024
31 Dec Year End
2023
31 Dec Year End
P&L
Revenue
£142.3M
£128.7M
Gross Profit
£48.2M
£43.1M
Operating Profit
£22.4M
£19.8M
Net Profit
£18.1M
£15.9M
EBITDA
£31.5M
£28.2M
Assets
Cash
£24.7M
£21.3M
Total Assets
£89.4M
£82.1M
Liabilities
Total Liabilities
£45.2M
£41.8M
Key Metrics
Employees
1,247
1,156
Latest Revenue
£142.3M
Latest EBITDA
£31.5M
Cash Position
£24.7M

Funding

Fundraising & Grants

No fundraising or grants recorded

Investors (0)

No investor information available

Officers

Officers

0 active 3 resigned
Status

No officers found

No officers found

Shareholders

Shareholders (1)

Gamesys Limited
100.0%

Persons with Significant Control

Persons with Significant Control (1)

1 Active

Gamesys Ltd

United Kingdom

Active
Notified 6 Apr 2016
Nature of Control
  • Ownership Of Shares 75 To 100 Percent,voting Rights 75 To 100 Percent,right To Appoint And Remove Directors As Firm,significant Influence Or Control As Firm

Group Structure

Group Structure

GAMESYS LIMITED united kingdom
MICE AND DICE LIMITED Current Company

Charges

Charges

1 outstanding

Properties

Properties

0 total

No related properties

Documents

Company Filings

DateCategoryDescriptionDocument
15 Feb 2026ResolutionResolutions
15 Feb 2026IncorporationMemorandum Articles
4 Feb 2026Confirmation StatementConfirmation statement made on 21 Jan 2026 with no updates
10 Dec 2025MortgageMortgage Create With Deed With Charge Number Charge Creation Date
9 Dec 2025AccountsAnnual accounts made up to 31 Dec 2024
15 Feb 2026 Resolution

Resolutions

15 Feb 2026 Incorporation

Memorandum Articles

4 Feb 2026 Confirmation Statement

Confirmation statement made on 21 Jan 2026 with no updates

10 Dec 2025 Mortgage

Mortgage Create With Deed With Charge Number Charge Creation Date

9 Dec 2025 Accounts

Annual accounts made up to 31 Dec 2024

Recent Activity

Latest Activity

Resolutions

3 months ago on 15 Feb 2026

Memorandum Articles

3 months ago on 15 Feb 2026

Confirmation statement made on 21 Jan 2026 with no updates

4 months ago on 4 Feb 2026

Mortgage Create With Deed With Charge Number Charge Creation Date

6 months ago on 10 Dec 2025

Annual accounts made up to 31 Dec 2024

6 months ago on 9 Dec 2025